Concept & Name
CHO is all about cutting the BS. Hold my subtlety, let’s try just being straight up with consumers for once. It's raw, a little jaded at times, and knows that at the end of the day, it’s literally just a drink. It's relatable in both its utility, and its futility.
CHO (pronounced as C-H-O, not ‘cho’) is derived from the chemical formula for yeast - C12 H22 O11. Numbers are hard to remember, so I cut them, keeping a small reference to the full version in the logo. That's about as straight forward as it gets