Research
Before getting to work on the project we did research into the existing food truck ecosystem. I made us a small infographic to visualize some of the statistics we found that led us to believe the app would be useful, and I did an audit of other food truck-relevant applications, both for functionality and branding.
We found that nearly all of the apps in the space were unusable, and the rare one that was able to meet its core functionality was still not user friendly.