Messagng
RD was made for the outsiders, for those who pursued a study that their institution didn’t really care about. For the self-starters, who had to pave their own way because one wasn’t given to them. And it was for those who show more than they tell, because doing something is more important than just talking about it.
I distilled the spirit of RD into a single message; “We Got It From Here.”
It’s a declaration that we’re taking the lead, a signal for the can-do attitude and bold, relentless ambition of our members while maintaining our laid-back, casual, and matter-of-fact demeanor. It’s also a reference to my all time favorite album, “We got it from Here… Thank You 4 Your service “ by A Tribe Called Quest.
I based the rest of the messaging around these ideas as well. We’re always casual, always say what we mean, and can be a little tongue-in-cheek at times.